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Pink Gradient

Outside the day-to-day job, I love sharing the insights, strategy, stories and learnings from the projects I was lucky enough to contribute to. I am also a passionate speaker on all topics to do with social change, female leadership and mentorship. 

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Nudgestock 2023 

Guest speaker at Ogilvy Nudgestock 2023 - the world's biggest festival of behavioural science and creativity -sharing the strategy and behind-the-scenes story of our Mayor of London 'Have a Word' and 'Maaate' campaigns.

To watch the full talk, click here 

Effie Europe Forum

Guest speaker at the 2023 Effie Europe Forum, presenting our 'Have a Word' case study who won a Gold Europe Effie and the Best of Europe Gold Effie. 

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On Strategy ShowCase Podcast

Host at the ‘On Strategy Showcase’ podcast with Fergus O'Carroll, sharing the strategy behind our ‘Have a Word’ campaign for the Mayor of London. 

To listen to the full episode, click here

The Warc Podcast

Host at 'The Warc’ podcast with Anna Hamill, sharing some of the insights and strategy behind our ‘Have a Word’ campaign for the Mayor of London. 

To listen to the full episode, click here

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© 2025 by Bianca Novaes

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