Hello, Olá!
I am a creative strategist, passionate about observing people and understanding their behavioural drivers. I love connecting cultural needs to business goals, so brands can create more value to both business and consumers, and make a positive impact in our society. I believe in the power of innovative collaboration to unlock game-changing creativity, bringing together diverse areas of expertise - from behavioural science and data analytics to PR and media - to get to work that builds stronger brands and drives sustainable growth.
My Story
Originally from São Paulo, Brazil, and with over 15 years’ experience working as a strategist, I have worked for leading agencies in both Brazil and the UK, including Ogilvy, Leo Burnett, DPZ&T, Havas, and Tribal Omnicom, partnering with some of the world’s most famous brands, from McDonald’s to British Airways, Mastercard, and Milka.
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I moved to London in 2016 for an exciting career opportunity at Leo Burnett, where I worked with incredibly talented teams on Lurpak, ŠKODA, and McDonald’s.​
In January 2020, I joined Ogilvy London, where I am currently working as a Strategy Director across a diverse range of clients, from our global Mastercard account to the Mayor of London, and non-profit organisations such as Breast Cancer Now and My Life My Say. In my early years at Ogilvy, I also had the opportunity to work on some of Britain’s most iconic brands, including British Airways, Vodafone, and Milka.
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Throughout my career, I’ve developed a passion for using strategy and creativity to drive social change - from helping major corporations operate more sustainably, to encouraging young Brits to vote, to working to close the gender gap in professional cycling.
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At Ogilvy London, I led the strategy for the award-winning Mayor of London ‘Have a word’ campaign that tackled male violence against women and girls by turning bystanders into women’s allies - a campaign that transcended traditional advertising and have seen unprecedented levels of action and change, ending up everywhere from the UN to national school education packs.
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My experience includes the strategic development of award-winning campaigns recognised at Cannes Lions (including a Glass Lion for Change and a Creative Strategy Lion), the Effies, APG, The Marketing Society, D&AD’s White Pencil, and the DMA Grand Prix.
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Outside of my day-to-day work, I’m also passionate about female leadership and mentorship. In 2017, I was part of the #FindTheWomanBr initiative, which helped identify and spotlight hundreds of Brazilian women in leadership positions in advertising around the world. That same year, I also became a mentor for 'Elas na Gringa', a platform created to support Brazilian women pursuing careers in communications globally.​​
